Click a sponsor to view their campaign details and performance data
Industry Benchmarks
Historical ad performance benchmarks by ad type and content category (2019–2026)
Conversion Rate
What % of ad impressions resulted in a lead, download, or sign-up — broken down by content category.
Conversion Rate — WP / eBooks
Conversion Rate — Webinars / Events / Podcast
Conversion Rate
Full data table — all ad types × WP/eBooks × year
CTR
Click-through rate on the ad unit itself — how many people clicked the ad out of those who saw it.
CTR — WP / eBooks
CTR — Webinars / Events / Podcast
CTR
Full data table — all ad types × WP/eBooks × year
Newsletter
Open rates and CTR for InfoQ email lists — overall, by region, and by audience segment.
Open Rate by List Type
CTR by List Type
Newsletter
Full data table — open rate & CTR by list type × year
Campaign Analytics
Performance distribution across your filtered dataset
Campaigns by Type
Geo vs Non-Geo
Campaigns by Year
Top Topics by Campaign Volume
Leads Performance — Top Sponsors
Campaign Data
Sponsor ↕
Type ↕
Topic ↕
Year ↕
Dates ↕
Geo ↕
Total Leads ↕
Total Clicks ↕
Budget ↕
CPL ↕
Performance Insight
InfoQ Campaign Averages & Benchmarks
Historical performance data from 2019 to Sept 2026 — conversion rates, CTR, email metrics, and campaign volume. Use this data to set expectations and compare live campaign performance.
Email
Newsletter Performance by List & Year
Open rates and click-through rates across InfoQ email lists.
Open Rate (%)
By newsletter list type
Click-Through Rate (%)
By newsletter list type
Running Ads
Running Ad CTR & Campaign Volume
Average click-through rates for running placements (Microsite & RSB) and total campaigns run per year.
Microsite CTR (%)
Year-over-year trend
RSB CTR (%)
Year-over-year trend
Campaigns Run Per Year
Total active campaigns
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