InfoQ Campaign Benchmarks — Sales Intelligence Dashboard

Industry Benchmarks

Historical ad performance benchmarks by ad type and content category (2019–2026)

Conversion Rate What % of ad impressions resulted in a lead, download, or sign-up — broken down by content category.

Conversion Rate — WP / eBooks

Conversion Rate — Webinars / Events / Podcast

Conversion Rate Full data table — all ad types × WP/eBooks × year

Campaign Analytics

Performance distribution across your filtered dataset

Campaigns by Type

Geo vs Non-Geo

Campaigns by Year

Leads Performance — Top Sponsors

Campaign Data

Sponsor ↕	Type ↕	Topic ↕	Year ↕	Dates ↕	Geo ↕	Total Leads ↕	Total Clicks ↕	Budget ↕	CPL ↕	Performance Insight

InfoQ Campaign Averages & Benchmarks

Historical performance data from 2019 to Sept 2026 — conversion rates, CTR, email metrics, and campaign volume. Use this data to set expectations and compare live campaign performance.

Conversion Rate

Ad Conversion Rates — by Ad Product

Each chart shows one ad product (e.g. Industry email blasts). Lines = promotion type (WP/eBooks, Webinars, etc.). Values = % of impressions that converted.

CTR

Click-Through Rates — by Ad Product

Each chart shows one ad product. Lines = promotion type. Values = click-through rate on the ad unit.

Newsletter Performance by List & Year

Open rates and click-through rates across InfoQ email lists.

Open Rate (%)

By newsletter list type

Click-Through Rate (%)

By newsletter list type

Running Ads

Running Ad CTR & Campaign Volume

Average click-through rates for running placements (Microsite & RSB) and total campaigns run per year.

Microsite CTR (%)

Year-over-year trend

RSB CTR (%)

Year-over-year trend

Campaigns Run Per Year

Total active campaigns

Campaign Benchmarks

Sponsors

Industry Benchmarks

Conversion Rate — WP / eBooks

Conversion Rate — Webinars / Events / Podcast

CTR — WP / eBooks

CTR — Webinars / Events / Podcast

Open Rate by List Type

CTR by List Type

Campaign Analytics

Campaigns by Type

Geo vs Non-Geo

Campaigns by Year

Top Topics by Campaign Volume

Leads Performance — Top Sponsors

Campaign Data

InfoQ Campaign Averages & Benchmarks

Ad Conversion Rates — by Ad Product

Click-Through Rates — by Ad Product

Newsletter Performance by List & Year

Running Ad CTR & Campaign Volume

Sponsors

Industry Benchmarks

Conversion Rate — WP / eBooks

Conversion Rate — Webinars / Events / Podcast

CTR — WP / eBooks

CTR — Webinars / Events / Podcast

Open Rate by List Type

CTR by List Type

Campaign Analytics

Campaigns by Type

Geo vs Non-Geo

Campaigns by Year

Top Topics by Campaign Volume

Leads Performance — Top Sponsors

Campaign Data

InfoQ Campaign Averages & Benchmarks

Ad Conversion Rates — by Ad Product

Click-Through Rates — by Ad Product

Newsletter Performance by List & Year

Running Ad CTR & Campaign Volume

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